Why it's important to sell your home with Melanie Whittle
Have you heard of the “4 P’s of Marketing”?
They are: Product, Placement, Pricing and Promotion.
With me as your realtor, you provide the product — your home, and I will provide you with a market analysis so that it can be priced properly. I also provide the placement and promotion.
In other words, in addition to being your expert realtor — I’m a product placement and visual promotion specialist.
This is where I excel.
“Why does that matter,” you ask?
There are 3 things you need to know about professional placement and promotion within the real estate market in this digital savvy world today:
1. People shop online.
Fact: 90% of people start their home search online. (NAR)
That means: You need to up your home’s online presence and social media game. I can’t stress this enough.
2. People are visual.
Fact: Buyers spend 60% of their time looking at photos (vs. 40 % on descriptions) (Wall Street Journal).
That means: You need excellent photos of your home, done by a professional, with excellent lighting before you list.
3. Staging sells houses.
Fact: Your home is 40% more likely to be scheduled for a viewing if it’s properly staged. (NAR)
That means: Gary Keller – founder of Keller Williams (The #1 Real Estate Company in the US) – is right: “Pricing gets you interest. Staging gets you buyers.”
It may seem overwhelming, but it’s the reality. Don’t worry – that’s why you when you work with me – I will help you every step of the selling process.
Let me explain…
Within 15 seconds of entering your home, buyers begin forming opinions about your home. That means you have 15 seconds to make a strong first —and possibly last — impression.
So, you need a skillfully prepared home, one that instantly and convincingly appeals to today’s increasingly visual buyer.
If you do it right, people will see themselves living in your house. When that happens, your house is as good as SOLD…. as long as the price is right!
Good photos, good online presence, good staging.
Although they may be talented, 99.9% of all realtors don’t have (a) the luxury brand background in interior styling or (b) the accreditation in home staging I have.
After reviewing your home, I’ll create an immediately actionable marketing strategy to have your home stand out from the rest in order to sell it quickly and at top dollar!
This no-cost-to-you, extensive, cohesive marketing plan will maximize your home’s exposure, optimize its online presence, and create a lasting buzz around it.
That plan includes, but is not limited to:
(1) Top-notch, editorial-style photography.
(2) Impeccably-orchestrated open houses.
(3) Beautifully-delivered social media posts.
Your Home + Visual Appeal + Quality Online Presence + Right Price = Sold!